Avenel Hats

Posted on October 22, 2025 By Eva Robinson Fashion

About the Brand

For many, a hat is more than a fashion accessory—it’s a part of a story told by the people who wear them with confidence. For Avenel Hats – the makers of premium hats for lovers of the great outdoors, it’s the passion for creating hats for Australians from all walks of life. 

Avenel is a high-end Australian wholesaler, specialising in designing and creating top-quality headwear and accessories direct to businesses. From the city to the beach, the outback or the great outdoors, an Avenel hat has you covered. The company designs exquisite headwear and accessories for men, women and children, creating collections that tell stories through the artisans who lovingly handcraft them, the local stores that display them with passion, and the wearers who sport them with affection.

What started in 1966 on Avenel Road, Kooyong, with two young entrepreneurs crafting hats in a Melbourne factory, continues with the second generation of the two families, Stephen Dobinson and James Smith, who share the same passion for quality craftsmanship and devotion to the art of hat-making. This philosophy, along with their commitment to sustainability, continues to be at the heart of the business.

Product Line

Avenel’s extensive range of products reflects the diversified needs of the Australian market and beyond. The company’s portfolio includes hats, caps, gloves, scarves, beanies, and more, ensuring comprehensive coverage for all occasions and seasons.

Spring and Summer Collections

The warm weather range emphasises Avenel’s expertise in sun protection and outdoor living products. The range includes wide-brim hats for maximum UV protection, lightweight bucket hats for beach activities, straw hats where style crosses with breathability, and fashion-forward caps and visors for active sports. These products support Australia’s sun-conscious culture while maintaining fashion-forward aesthetics.

Autumn and Winter Collections

Beanies, berets, ivy caps, fashion hats, gloves and scarves are positioned throughout the collections, produced from the finest blends of fabric. Bulky knits, woven designs, cable knit patterns and multi-colour knits provide personality to the collection in the winter range. The basic line of knitted winter beanies, gloves and scarves completes the ensemble and keeps wearers warm, while scarves in herringbone, houndstooth, checks and solids match well with the headwear alternatives.

Men’s Collections

The men’s line combines classic elegance with contemporary functionality. The felt hats collection exudes timeless sophistication, perfect for formal occasions and everyday refinement. The line uses fedora styles that have been staples in wardrobes for generations, giving the modern man versatile options. Outdoor enthusiasts can find durable sun hats, practical bucket hats for fishing and beach trips, and stylish caps for daily use. 

Women’s Collections

Avenel women’s collections pay tribute to both practicality and style, with designs that transition seamlessly from casual to elegant. Elegant felt hats in a variety of styles, from classic wide-brims to contemporary trilbys. Sun protection remains a key focus with fashionable wide-brimmed summer hats, stylish visors, and fashionable bucket hats available in numerous colours and patterns. The women’s range blends seasonal fashion with the timelessness that Avenel has come to be associated with, such as berets, cloches, and fashion-forward designs to complement any wardrobe. The range is completed by accessories like fashionable scarves, on-trend headbands, and coordinating winter warmers.

Children’s Collections

Knowing that high-quality headwear for kids requires close attention to both style and safety, Avenel’s kids’ range offers options that are comfortable for kids of all ages. There are sun-safe bucket hats with great UV protection for days at the beach or playground, fun caps in bright hues, and warm winter beanies that kids love to wear. 

Specialty and Corporate Lines

In addition to retail collections, Avenel manufactures Australian corporate headwear and designs exclusively for private labels. The bespoke offer allows businesses to create custom headwear that reflects their brand image by leveraging the expertise of Avenel’s long history of manufacturing and quality control.

Market Presence and Distribution

With around 1,000 stockists around the country, Avenel supplies brands to a variety of retail stores around Australia, from rural centres to capital cities like Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin and Canberra. This extensive network of distributors means that Avenel hats are accessible to Australians wherever they may be, from metropolitan fashion stores to country outfitters.

Avenel’s hats may be noticed across all lines, from business and fashion to promotional and personal, on trendsetters worldwide. This versatility is a testament to the brand’s ability to achieve a balance between timeless style and trendy fashion, making their headwear widely applicable to different purposes and demographics.

Commitment to Quality and Innovation

Avenel of Melbourne has been producing specialist hats in Australia for generations, from high-quality straw hats to imported fur felts. Their commitment to quality, sustainable materials and traditional craftsmanship, combined with modern style sensibilities, positions Avenel as a bridge between Australia’s hat-wearing history and modern fashion needs. As Avenel journeys into the future, the company remains committed to innovation while honouring the traditions that have served it for nearly six decades. 

Contact Information

To explore the full range of Avenel Hats, check their stockists’ website, or visit Allington’s showroom: 

Unit 5/Lot 8 Main N Rd, Parafield, SA, 5106, Australia

Parafield Airport, 500m South of Bunnings – Open 7 Days a week

by Eva Robinson