Chloé is renowned fashion house best known for its line of sensual and romantic luxury products. It was founded in 1952 by Gaby Aghion (a.k.a. Gaby Aghion), a native of Alexandria, Egypt and her business partner, Jacques Lenoir. Gaby known for her bohemian spirit embroidered exactly that into her first collection rebelling to the 1950s standards of stiff coursets. In 1956, Chloé debuted with its first collection of feminine clothes, stylish in design and easy to wear. Her moto that good clothing is one that you can wear directly from the hanger in the store was embelished in this luxury version of ready-to-wear clothing and contines to live today. Since, the fashion house encountered many changes and has grown into an iconic fashion innovator and trend forwarder with the guidance of well known designers, such as Karl Lagerfeld, Stella McCartney, Phoebe Philo and Hannah MakGiban. In 1985 Dunhill Holding (now Richmant Group) bought Chloé from Gaby Aghion and spread its well-known reputation globally. Today, Chloé is top choice among many celebrities and public figures worldwide. Top quality materials, continual innovation in style with a permanent note to soft elegance and romantisism are just few of recognizable product characteristics of this iconic brand.


The concept that clothes must be made out of high-quality material and not expensive is still followed and incorporated into every Chloé’s product. Chloé’s well known romantic and ultra feminine fashion is one of the most sough-after style among young women today. With a variety of products to choose from, ranging from clothing and handbags to fragrances and eyewear, every woman that wears any Chloé product can be recognized by its exquisite characteristcs.

Women clothing – Each Chloé’s piece of clothing is quiet, idyllic fashion item made from high-quality fabrics and is inspired by street style incorporating vintage flavours. Innovative design, a mixture of romance and style, targets wealthy, educated, enthusiastic and successful women between the ages of 18 and 45. The bohemian style is teherfore appealing to women worldwide. As Gaby pointed it out at the 60th anniversary of Chloé: I created the house just for fashion, and all I wanted was in it to hover spirit of joy, to make people happy. “

Children clothing – Chloé’s unique style of comfort and freedom is incorporated in children collection as well. This Cloe’s product line is very beautiful, characterized by soft fabric, refined simplicity of lines and shapes and warm tones. Your little girls will love Cloé’s stylish trend-setiing clothing, a perfect combination of precious materials and colors.

Handbag – The satisfaction of a beautiful purse can exceed the joy that brings a pair of expensive shoes. 25% of women worldwide prefer to pamper themselves with a purse, rather than a pair of shoes. That is why, in 2002, Chloé launched its first line, Padington, of handbags, shoes and leather accessories offering sophisticated handbags preffered by every young and modern woman. Cloé’s hanbags with their impeccible design, sophisticated style and absolute quality have earned top place in world of luxury and fashion.

Eyewear – Chloé’s fashion eyeglasses are trendy, popular, fashionable and are not lacking the well-known and prominent Chloé design and style. Offered in variety od shapes, sizes and colors, they are the must-have accessory today.

Chloé perfumes – Chloé launched its first women’s fragrance Chloé in 1975. It is one of the eternal feminine, classic perfumes that quickly became a sensation and since enjoys constant public acclaim. New fragrances followed and are as popular as Chloé among young women with modern tastes.

Video Commercials & Adds

Below is an ad for Chloé fragrance, the most siugh-sfter fragrance among young women.

Chloe perfume

Follow the link below and pamper yourself with one of these beautiful branded perfumes by Chloé

Follow the links below and see why many consumers are true to the Chloé brand

Retailers & On-Line Stores

DFS Galleria Sydney
155 George Street
The Rocks, Sydney, NSW Australia
phone: +61 2 8243 8666

Interesting Facts & Events

*Chloé’s first Vogue apperance was in 1966 and since it has 5 Vogue covers

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