Prada brand


The Prada brand, thanks to its exclusive and sophisticated design, had been a part of fashion industry for two decades. In 1913, Mario Prada opened a leather goods store in Milan which rapidly gained eminence among European aristocracy and Italian Royal Family. The brand encountered a successful turning point in both design and influence family business.
Today, Prada brand is a worldwide leading player in luxury fashion, which owns few of most prestigious brands and operates in over 70 countries.


Prada incorporates its unique style of tradition and innovation in each and every product it offers. It is this
reinvention of yesterday and tomorrow that makes this brand an important part of self-expression among
its customers. A great variety of products are offered, ranging from belts, wallets and eye-wear to shoes
handbags and high-end clothing.

Prada Clothing line has been a forerunner of style and trends and easily recognized around the world. Each and every piece is made of top quality fabrics and represents a mixture of yesterday and tomorrow followed with a dose of sophistication and glamor. Prada clothing is designed to bring out sensuality and provocation as well as freedom and intimacy. It targets customers that are modern yet traditional and not afraid of innovation.

Prada Heels are everywhere from magazine and movie covers to miniature key chains. They not only represent sophistication and glamor but power and social status. A wide range of styles and colors are represented each season and are a must have in the world of rich and famous.

Prada Handbags are symbol for sophisticated style and absolute quality. Their impeccable design has earned them top place in world of luxury and fashion. Prada handbags targets primarily young women who are not afraid to explore and are driven by modern and risk-taking spirit.

Prada Eyewear first launched in 2000 and is not lacking the well-known and prominent Prada design and style. It became an overnight sensation and must have accessory. Miuccia Prada once again proved her well deserved spot in fashion world with her well known innovative and stylish design.

Prada Fragrances launched its first perfume called Amber in 2004 and had since enjoyed constant public as well as critical acclaim and enormous commercial success. Infusion d’Iris and Prada Candy followed in 2007 and 2011 respectively and both had an instant success. It seems as if Miuccia Prada has that magic touch we all love and respect.

Video Adds

Take a look at the latest Prada short movie which debuted during this year’s Cannes Film Festival. Once again Prada proved to be the leader in innovation and design with this rather unexpected story. Now this is the way to market a name.


Retailers & On-Line Stores

Prada Crown Casino
Crown Shop 43, 8 Whiteman Street, Southbank, Melbourne, VIC 3006 Phone: +61.3.9690.8808

Prada Collins Street
75-77 Collins Street, Melbourne, VIC 3000 Phone: +61.03.96630978

Prada Chadstone
Shop G050, Chadstone Shopping Centre 1341 Dandenong Rd, Chadstone, Melbourne, VIC 3148 Phone: +61.03.9568.1599

Follow the link and you’ll be moments away from owning one of your favorite Prada’s sensual fragrances


Interesting Facts & Events

*Mario Prada, the founder, believed women do not belong in business world, yet Prada is the brand it is today thanks to an ever-changing and innovating style of his grand-daughter, Miuccia Prada *Prada appeared in Vogue for the first time in 1979 and since had additional seventeen covers *Miuccia Prada, Prada’s head designer has a PhD in Political Science and had a promising career in politics


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